With the money, you need a process
Furthermore, 86% of marketers don’t know how to calculate influencer fees and more than one in every seven influencer campaigns have payment processing issues, whether that’s how creators are paid or determining their rate of pay.¹ To adapt and even thrive during the rapid growth of influencer marketing, brands need to not just diversify the types of influencers they work with, they need to pay them differently too.
In this guide you’ll discover the top seven ways you can pay influencers so that whether you’re working with the Kylie Jenners of the world or the smaller, more accessible influencers who will often work for a nominal fee or in exchange for a free product,² you can develop a relationship that is mutually beneficial and effective.
4
¹ Sapna Maheshwari, “Are you ready for the nanoinfluencers?,” The New York Times, November 11, 2018. https://www.nytimes.com/2018/11/11/business/media/nanoinfluencers-instagram-influencers.html ² Ibid.
Powered by FlippingBook