Yesterday’s influencer payments CHAPTER 2
To fully understand what’s happening today and predict how these payments may look in the future, let’s first look back at how the Influencer Marketing industry has adapted since the dawn of social media and the first sponsored and gifted posts hit our screens.
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2004: MySpace launched the singing / fashion design / makeup career of Jeffree Star, who became the platform’s most followed user. Brands rewarded influencers with money or gifts to feature its products in their videos. Pay, contracts, and comped attendance at events became common as influencer payment options. 2006: The pay-per-post model was in full swing by 2006, the first marketplace to pay bloggers to create content for brands was launched.
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