Tools make the process smooth
Advanced tools and technology have been a game changer for the influencer marketing industry. In addition to data analytics reports and tracking tools, now brands can leverage robust SaaS platforms that manage the entire influencer partnership lifecycle. With a full view of the customer journey from that first click to conversion, marketers can finally build a picture to prove their influencer partnerships’ ROI. In fact, 89% of marketers now say that the ROI from any influencer marketing is comparable to or better than other marketing channels. Marketers who invested in the channel earned an average of $5.78 back in media value for every $1 spent.
Average influencer costs
These benefits more than pay for the demands of influencers with regard to payments,¹ which average:
followers for Instagram influencers
in 24 hours for Snapchat influencers
followers for YouTube influencers
Approximately $2,000 per 100,000
$1,000 per 100,000
$500+ per campaign
8
¹ John E. Lincoln, “How much does social media influencer marketing cost.” Ignite Visibility, April 18, 2020. https://ignitevisibility.com/much-social-media-influencer-marketing-cost/
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