Tomorrow’s influencer payments
To get the best out of your influencer program today and tomorrow, marketers need to expand their view of influencer payments and use the evolved technologies to help them partner at scale.
Paying influencers by follower count once made sense, but we know more and have better technology to move past this “one size fits all” payment system. After twenty years of crucial developments, influencer marketing is moving further under the umbrella of
“partnerships” with a full lifecycle strategic approach that includes customized contracts and payments alongside automated personalization across a segmented influencer market. By looking at the influencer world systematically, companies can manage and nurture influencer partnerships, large and small, to optimize influencer programs.
¹ John E. Lincoln, “How much does social media influencer marketing cost.” Ignite Visibility, April 18, 2020. https://ignitevisibility.com/much-social-media-influencer-marketing-cost/
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