Coach case study | / creator

Solution (cont.) Getting perfume directly into influencers’ hands to inspire rosy content

Influencers and creators were engaged in two phases. The first pulse of content went live pre-launch to generate buzz, followed by a post-launch push to align with the back-to-school season. For the former, positioned Coach Dreams Sunset as the ideal summer scent for road trips, beach days, and every day in between. For the latter, the messaging focused on how back-to-school shopping wasn’t complete without a bottle of Coach Dreams Sunset. The team created an influencer brief with inspirational ideas around day trips and making memories with friends. It also included thought-starters for content ideas, fragrance notes, and packaging details.




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