Outcome Highly targeted seeding reaches key audience
4.5%
engagement rate for seeds
Through this three-month engagement with impact.com, Coach was able to: ● Partner with 56 diverse influencers across the U.S. ● Reach a 3.7% engagement rate with content from paid influencers ● Gain a total reach of more than 2.3m with paid and seeding influencer content For Coach’s program, 83% of seeds posted content vs the 65% benchmark for impact.com’s other programs. impact.com also reached 80% of Coach’s target audience between 18-34 and 7% of the audience spoke Spanish (a secondary audience goal for Coach, the first being English). Coach also successfully targeted audiences in urban cities with more than 5% in New York City, 4.5% in Los Angeles, and 2% in Houston specifically.
2.3m+
reach
211
pieces of UGC
Situation
Solution
Outcome
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