3. Here’s what partnerships are
Partnerships are created when individuals or businesses agree to work with another business to promote the second business’s products or services. When you set out to develop partnerships, you’re in the process of discovering and recruiting individuals and businesses to sell to your target customer. Your goals may range from bringing in new customers and growing your revenue stream to increasing the frequency of repeat customers, growing your mailing list, or making sales. Many types of partnerships exist, depending on the kind of business you run, and your goals, budget, and ideal customer.
Affiliates
Ambassadors
Sponsorships
Mobile apps
Premium publishers, news, and content
Strategic brand-to-brand partnerships
Social influencers
Charities and nonprofits
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