A marketer’s perspective on store credits and rebates You may have some powerful influencers sitting on your client roster or already talking about your product in their Stories. And these, the people that would (and do!) scoop up your wares for free, would readily amplify their efforts for store credits and/or rebates. That’s where a referral program comes in. If an influencer (or customer with influence) wants to increase their income, they can opt in for 10% commission paid in cash through your referral program. A referral program is a win-win scenario for influencers and marketers alike. The influencer shows off your clothes on her beauty and lifestyle blog and monetizes her content with her unique Kickbooster referral link.¹ Meanwhile, marketers can reach more potential customers. This is a great way to target hyper-specific buying centers and learn more about your addressable market. Let organic fans lead you to others like them, and you just might gain watershed insights into who your buyers are and can be – all while keeping your margins trim. For what types of businesses are store credits and rebates ideal? Larger companies and organizations in travel or entertainment, who have a high-value product to offer. This payment performs best as a non-cash alternative for macro and mega influencers.
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¹ Shelby Olsen, “Pay your affiliates with store credit using Kickbooster,” Bold, April 22, 2019. https://blog.boldcommerce.com/store-credit-commission-for-affiliates
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