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User generated content (UGC) is a powerful marketing tool for any business. No matter how professional or on point professional product photos and editorial shoots are, customers wearing or using your product will get the clicks. In fact, 87% of brands take advantage of the authentic power of UGC, 1 and 72% say it helps with engagement.
of brands take advantage of the authentic power of UGC, 1
87%
72%
say it helps with engagement.
¹ Ranvir Gurjal, “Key stats and best practices on millennials and user generated content,” Social Media Week, June 6, 2016. https://socialmediaweek.org/blog/2016/06/key-stats-best-practices-millennials-user-ge nerated-content/
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