When you want to build up content for your website or social channels, paying influencers a content licensing fee could be an easy win for you, and a great way for influencers to increase their income. You can do this using a third-party platform 4 or integrate content licensing as a payment model in your influencer partnership platform. When you agree to a license fee, you will also agree where it can be used; across your website and social media channels or in marketing literature and how long you are able to use it, whether that is a set period or in perpetuity.
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4 “How to license your best performing content in three steps,” Tribe, accessed June 17, 2021. https://www.tribegroup.co/blog/how-to-license-your-best-performing-creator-content
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