A marketer’s perspective on content licensing fees Consumers are consuming content faster than ever. When you consider how fast content expires across content platforms, it’s no wonder marketers are under pressure to constantly generate new content. Not only that, it needs to stand out, get noticed and lead to clicks and brand awareness or engagement. In fact, when you consider the expiry window on a visual platform like Instagram, marketers need to create and share new content every single day. A content licensing payment model is an easy win for marketers keen to get more content that they can share across their social media channels and on their website.
How long does content last?
Blog
18 minutes
5 Hours
21 Hours
24 Hours
20+ Days
4 Months
2 Years
For what types of businesses are content licensing fees ideal? Brands that know their products need to be seen worn or used authentically to drive engagement. Travel and consumer goods brands would also benefit from licensing user-generated content to increase engagement and reinforce brand values by using influencers that will resonate with their target audience.
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