Under a performance-based payment model, influencer partners either post on their feed or stories as they usually would to recommend a product, and brands only pay them when a user converts or triggers a “success event.” Possible actions that could trigger a performance-bonus for influencer partners include: ● Purchase: The user buys the merchant's product. ● Subscription: The user signs up for a program or monthly subscription. ● Booking: The user books a hotel stay or flight on the website. ● Inquiry: The user becomes a qualified lead and gets in touch with the merchant. ● Download: The user enters their details to download something of value. ● Account funded: On a fintech website a user signs up and adds money to their account ● Registry created: The user registers for a wedding or baby registry to produce a list. ● Newsletter signup: Visitors provide their details to receive email newsletters ● Account created: The user registers for a given service, account, or joins a community. ● Reservation: An airline purchase, car rental, or hotel stay is put on hold to book within 24 hours.
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