A marketer’s perspective (cont) As a marketer, a fixed rate and performance bonus payment model enables you to work with influencers who command fixed fees, and is economically advantageous for both you and your partners. Not only do influencers drive returns for you, they can earn more than they would have settling for a fixed fee. Both parties are motivated to work collaboratively across different campaigns and objectives, which means they are also likely to endure and reduce turnover on partnerships. By nurturing high-value influencer partnerships you will waste less time on onboarding and training up new influencers on your brand voice and style.
For what types of businesses is fixed rate plus performance bonus payments ideal? Bridging the gap between commission-only (more likely to be influencers with lower follower counts) and macro or mega influencers.
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